An Examination of Consumer Decision Making for a Common Repeat Purchase Product
- 1 December 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 11 (3) , 822-829
- https://doi.org/10.1086/209017
Abstract
Despite the large amount of theory and research on consumer choice, current understanding is still at a less than desirable level—especially in the cKeywords
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