Capitalizing on Electronic Commerce
- 1 January 1996
- journal article
- getting on-board-the-internet
- Published by Taylor & Francis in Information Systems Management
- Vol. 13 (3) , 15-24
- https://doi.org/10.1080/10580539608906998
Abstract
Electronic markets are rapidly emerging alongside interorganizational systems as a vehicle for electronic commerce. This article helps managers evaluate the business potential of electronic markets and the characteristics that make the Internet a highly visible forum for such markets. Principles followed by firms already capitalizing on the Internet's electronic market potential are outlined.Keywords
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