Less is better: when low‐value options are valued more highly than high‐value options

• 1 June 1998
• journal article
• research article
• Published by Wiley in Journal of Behavioral Decision Making
• Vol. 11  (2) , 107-121
• https://doi.org/10.1002/(sici)1099-0771(199806)11:2<107::aid-bdm292>3.3.co;2-p

Abstract

Keywords

• PREFERENCE REVERSAL
• EVALUABILITY
• DOMINANCE VIOLATION
• JOINT AND SEPARATE EVALUATION
• WILLINGNESS TO PAY