Toward a theory of professional service marketing

• 31 December 1978
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 7  (2) , 89-95
• https://doi.org/10.1016/0019-8501(78)90054-8

Abstract

Keywords

• PROFESSIONAL SERVICE
• SERVICE MARKETING
• TREATMENT
• ATTEMPTS
• DEALT
• INADEQUATE
• MARKETING THE EXISTING
• THEORY
• MODELS