Can advertising influence experience?
- 1 June 1988
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 5 (2) , 103-115
- https://doi.org/10.1002/mar.4220050202
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Consumer Learning: Advertising and the Ambiguity of Product ExperienceJournal of Consumer Research, 1986
- The Interaction of Advertising and EvidenceJournal of Consumer Research, 1984
- A hypothesis-confirming bias in labeling effects.Journal of Personality and Social Psychology, 1983