Attitude Changing Effect of News and Photo Combinations
- 1 June 1959
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 36 (2) , 189-198
- https://doi.org/10.1177/107769905903600208
Abstract
An experimental study of photographs as a means of changing personal attitudes shows that a photo-caption combination is more effective than a story alone in attitude-changing. Coupling of two persons in a photograph, without caption, also may produce an attitude change toward both persons.Keywords
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