Advertising and Children
- 1 August 1989
- journal article
- Published by SAGE Publications in Communication Research
- Vol. 16 (4) , 459-485
- https://doi.org/10.1177/009365089016004001
Abstract
This is a cross-cultural study of the television-viewing behavior of children in three age groups and the generation of both product requests to parents and parent-child conflict. A model of viewing and response patterns is hypothesized, and cultural factors are investigated across U.S., Japanese, and English families. Results are relevant in the current public policy debates in the United States, Europe, and Japan concerning advertising to children.Keywords
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