Alcohol on prime-time television.

1 January 1987

journal article
research article
Published by Alcohol Research Documentation, Inc. in Journal of Studies on Alcohol

Vol. 48 (1) , 33-38
https://doi.org/10.15288/jsa.1987.48.33

Abstract

Alcohol acts and scenes from a sample of 122 hours of prime-time television programs aired in the fall of 1984 were studied. Approximately 80% of the 116 episodes studied contained one or more appearances of alcohol. The appearance of alcohol on dramatic series was especially high with 9 of 10 episodes containing some verbal or visual reference to alcohol. Alcohol was ingested on 60% of all the programs. Overall, the sample contained 10.65 drinking acts per hour. Dramas, comprising 56% of the sample hours, accounted for most alcohol behavior--11 drinking acts per hour. Put in audience terms, a regular viewer of dramas would be likely to see more than 20 drink acts per evening.

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