Students and Housewives: Differences in Susceptibility to Reference Group Influence
- 1 September 1977
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 4 (2) , 102-110
- https://doi.org/10.1086/208685
Abstract
Two different samples consisting of housewives and students, respectively, were examined in terms of differences in their susceptibility to referenceKeywords
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