The Effects of Competition on One Daily Newspaper's Content
- 1 September 1966
- journal article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 43 (3) , 459-463
- https://doi.org/10.1177/107769906604300306
Abstract
Analysis of a single newspaper in periods of no, moderate and intense competition shows that as competitive pressures increase, the choice of local and immediate-reward items increases, as predicted.Keywords
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