Some Internal Psychological Factors Influencing Consumer Choice
- 1 March 1976
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 2 (4) , 302-319
- https://doi.org/10.1086/208643
Abstract
The directive, information-processing aspects of the personality are described in terms of eight successive steps: exposure, perception, comprehensioKeywords
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