The functions of presidential campaigning
- 1 November 1978
- journal article
- research article
- Published by Taylor & Francis in Communication Monographs
- Vol. 45 (4) , 268-280
- https://doi.org/10.1080/03637757809375973
Abstract
This essay describes a set of instrumental and consummatory functions served by presidential campaigning, and analyzes the objects and acts which manifest those functions.Keywords
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