The moral rhetoric of Franz Theremin
- 1 September 1974
- journal article
- research article
- Published by Taylor & Francis in Southern Speech Communication Journal
- Vol. 40 (1) , 33-49
- https://doi.org/10.1080/10417947409372252
Abstract
Reacting against eighteenth century rhetorical trends, Franz Theremin developed a unique theory of rhetoric that maintained the dominance of logical appeal and linked moral imperatives with persuasion.Keywords
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