Marketing approaches used by high tech firms
- 1 November 1989
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 18 (4) , 281-287
- https://doi.org/10.1016/0019-8501(89)90006-0
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- PRICING DECISION MAKING FOR HIGH‐TECHNOLOGY PRODUCTS AND SERVICESJournal of Business & Industrial Marketing, 1988
- TOWARD MORE REALISTIC FORECASTS FOR HIGH‐TECHNOLOGY PRODUCTSJournal of Business & Industrial Marketing, 1987
- Industrial buying in high-tech marketsIndustrial Marketing Management, 1986
- A systems approach for developing high technology productsIndustrial Marketing Management, 1982
- The Energy Market for High-Technology CompaniesJournal of Marketing, 1978