A replication study of two brand-loyalty measures
- 28 July 1994
- journal article
- Published by Elsevier in European Journal of Operational Research
- Vol. 76 (2) , 375-384
- https://doi.org/10.1016/0377-2217(94)90116-3
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
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