Use of causal models in marketing research: A review
- 1 April 1996
- journal article
- review article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 13 (2) , 181-197
- https://doi.org/10.1016/0167-8116(96)00002-x
Abstract
No abstract availableThis publication has 33 references indexed in Scilit:
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