The Low Prestige of Personal Selling
Open Access
- 1 October 1965
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 29 (4) , 7-10
- https://doi.org/10.1177/002224296502900402
Abstract
The low social standing of persona I selling is acutely familiar to salesmen, sales managers, and marketing teachers. But the solution to the problem has been an elusive one. Here is a way of placing the problem in its proper perspective, and of removing some of the myths about selling.Keywords
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