HOW TO EVALUATE THE PRESENT AND FUTURE CORPORATE ENVIRONMENT

1 January 1981

journal article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 1 (4) , 42-51
https://doi.org/10.1108/eb038911

Abstract

Corporate decision makers need to understand not only today's business environment but tomorrow's as well. Survey research, new forecasting techniques, and the insights of the intellectual community are playing a greater role in forming many companies' vision of the future.

Keywords

SURVEY
ENVIRONMENT CORPORATE
INTELLECTUAL
TOMORROW'S
VISION
FUTURE CORPORATE ENVIRONMENT
EVALUATE THE PRESENT
DECISION MAKERS

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