Polls and Politics in the United States
- 1 January 1963
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 27 (1) , 3-8
- https://doi.org/10.1086/267144
Abstract
This paper represents one of Mr. Harris's last statements as a survey researcher for private political clients. He has announced that he and his organization, Louis Harris and Associates, Inc., will not do polling for candidates and political parties in the future. As part of his new plans, Mr. Harris has recently signed a six-year agreement with CBS, for his firm and himself, to conduct election research. The Harris firm will continue to do marketing work for commercial and industrial clients, who have in the past, and will continue in the future, to constitute a major part of its business.Keywords
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