An empirical study of hospital buying
- 1 January 1979
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 8 (1) , 57-62
- https://doi.org/10.1016/0019-8501(79)90019-1
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Exploring Environmental Influences in Organizational BuyingJournal of Marketing Research, 1976
- Toward a Role Model of the Organizational Purchasing ProcesJournal of Purchasing and Materials Management, 1974
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- Word-of-Mouth Communication in the Industrial Adoption ProcessJournal of Marketing Research, 1971
- Modeling the Industrial Buying ProcessJournal of Marketing Research, 1965