An appraisal of the use of student subjects in marketing research
- 1 August 1986
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 14 (4) , 329-343
- https://doi.org/10.1016/0148-2963(86)90024-x
Abstract
No abstract availableThis publication has 16 references indexed in Scilit:
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