Product Familiarity and Learning New Information
- 1 June 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 11 (1) , 542-550
- https://doi.org/10.1086/208990
Abstract
Does product familiarity improve shoppers' ability to learn new product information? We examine an earlier study which indicated that greater familiaKeywords
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