The Role of Price in Multi-Attribute Product Evaluations
- 1 September 1985
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (2) , 195-199
- https://doi.org/10.1086/208508
Abstract
The potentially multifaceted role of price in product evaluations is investigated with an empirical analysis of surveyed beliefs, attitudes, and inteKeywords
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