Creative Sparks

Abstract
What is true creativity? In a Science and Society essay, [Goldenberg, Mazursky, and Solomon][1] explore current thinking about just what makes an idea creative. The conclusion is a surprising one--they identify structured reproducible procedures that lead to ideas judged as creative. In fact, even a computer can generate "creative sparks." [1]: http://www.sciencemag.org/cgi/content/full/285/5433/1495

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