Comparison Advertising: Problems and Potential
Open Access
- 1 October 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 39 (4) , 7-15
- https://doi.org/10.1177/002224297503900402
Abstract
Comparison advertising—what's all the furor about? What is it, and how does it work?Keywords
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