The portrayal of blacks on network television
- 1 December 1970
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 15 (1) , 45-54
- https://doi.org/10.1080/08838157009363623
Abstract
A continual complaint directed toward network television is that entertainment programs do not give the viewer a “true” picture of the world he inhabits. In the following article, Churchill Roberts, a doctoral candidate in broadcasting and communication research at the University of Iowa, examines how Blacks are portrayed both on programs and in commercial advertisements over American television.Keywords
This publication has 1 reference indexed in Scilit:
- Occupational Roles as Portrayed on TelevisionPublic Opinion Quarterly, 1964