Does source affect response to direct advocacy print advertisements?
- 30 September 1981
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 9 (3) , 309-319
- https://doi.org/10.1016/0148-2963(81)90024-2
Abstract
No abstract availableKeywords
This publication has 10 references indexed in Scilit:
- Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy IssuesJournal of Marketing, 1979
- How Source Affects Response to Public Service AdvertisingJournalism Quarterly, 1978
- Scales Measuring General Evaluation With Minimal DistortionPublic Opinion Quarterly, 1977
- Agenda-Setting Effects of Drug Abuse Public Service AdsJournalism Quarterly, 1976
- Effects of Persuasive Appeals in Public Service AdvertisingJournalism Quarterly, 1974
- Perception of Public Service Advertising: Source, Message and Receiver EffectsJournalism Quarterly, 1973
- Perceived Powerlessness and Sensitivity to Content TypesJournalism Quarterly, 1973
- Generalized expectancies for internal versus external control of reinforcement.Psychological Monographs: General and Applied, 1966
- Processes of Opinion ChangePublic Opinion Quarterly, 1961
- An experimental comparison of conclusion-drawing by the communicator and by the audience.The Journal of Abnormal and Social Psychology, 1952