Green power marketing: increasing customer demand for renewable energy
- 1 June 1998
- journal article
- Published by Elsevier in Utilities Policy
- Vol. 7 (2) , 107-119
- https://doi.org/10.1016/s0957-1787(98)00005-8
Abstract
No abstract availableThis publication has 39 references indexed in Scilit:
- ACEEE 1996 Summer Study on Energy Efficiency in Buildings: profiting from energy efficiencyEnergy Policy, 1997
- The shading and distancing of commerce: When internalization is not enoughEcological Economics, 1997
- A marketing orientation is the key to a sustainable energy futureEnergy Policy, 1996
- A Framework for Promoting CooperationJournal of Marketing, 1991
- Market failure and energy policy A rationale for selective conservationEnergy Policy, 1989
- COMMUNICATION and FREE‐RIDING BEHAVIOR: THE VOLUNTARY CONTRIBUTION MECHANISMEconomic Inquiry, 1988
- Group Size Effects in Public Goods Provision: The Voluntary Contributions MechanismThe Quarterly Journal of Economics, 1988
- Economic Action and Social Structure: The Problem of EmbeddednessAmerican Journal of Sociology, 1985
- Social Movement Involvement in the Wake of a Nuclear Accident: Activists and Free Riders in the TMI AreaAmerican Sociological Review, 1983
- Public Regulation of Marketing Activity: Part I: Institutional Typologies of Market FailureJournal of Macromarketing, 1983