The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models
- 1 August 1993
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 30 (3) , 305
- https://doi.org/10.2307/3172883
Abstract
Multinomial logit (MNL) models are widely used in marketing research to analyze choice data, but it is not generally recognized that the unit of the utility sca...Keywords
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