Trends Affecting the Implementation of Advertising and Promotion
Open Access
- 1 January 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 37 (1) , 19-28
- https://doi.org/10.1177/002224297303700104
Abstract
The past, present, and future role of advertising and promotion as seen by many of today's top business executives is described by the author. The article also reports some of the organizational and functional changes in advertising and promotion personnel made during the past 15 years.Keywords
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