Investigating the Assumptions of Uses and Gratifications Research

1 July 1977

journal article
research article
Published by SAGE Publications in Communication Research

Vol. 4 (3) , 321-338
https://doi.org/10.1177/009365027700400305

Abstract

This study attempted to determine empirically the gratifications sought from communication channels and to test the assumption that individuals differentiate channels based on gratifications. Age-related changes in the dimensions adolescents use to differentiate channels were also investigated Results indicated that three dimensions were operative across three age levels, although the importance of the dimensions varied with age. The three dimensions were surveillance/entertainment, affective guidance, and behavioral guidance.

Keywords

This publication has 5 references indexed in Scilit:

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