Model of Consumer Reaction to Product Characteristics
- 1 September 1977
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 4 (2) , 89-101
- https://doi.org/10.1086/208684
Abstract
A model is presented that is similar to Lancaster's model of consumer demand, but that does not use the most criticized assumptions of this model. Some empirical results are presented. Practical applications of the model are discussed.Keywords
This publication has 0 references indexed in Scilit: