Positioning of financial services for competitive advantage

• 1 September 1989
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 6  (3) , 207-219
• https://doi.org/10.1016/0737-6782(89)90032-5

Abstract

Keywords

• PRODUCT
• FINANCIAL SERVICES
• INNOVATION
• COMPETITIVE ADVANTAGE
• MANAGEMENT