DEVELOPMENTS IN INTERNATIONAL MODE OF ENTRY ANALYSIS
- 1 March 1985
- journal article
- review article
- Published by Emerald Publishing in International Marketing Review
- Vol. 2 (3) , 17-30
- https://doi.org/10.1108/eb008280
Abstract
Theories on international trade and investment as well as those relating the nature of the product to the length of the channel suggest that mode of entry decisions should result from the analysis of a wide variety of factors. The purpose of this article is to show how such theories might be related to practice through the development of decision support tools. Emphasis is given to a microcomputer software package developed to aid international mode of entry assessment.Keywords
This publication has 6 references indexed in Scilit:
- Normative Observations on the International Value-Added Chain and Strategic GroupsJournal of International Business Studies, 1984
- Toward an Eclectic Theory of International Production: Some Empirical TestsJournal of International Business Studies, 1980
- EXPLAINING CHANGING PATTERNS OF INTERNATIONAL PRODUCTION: IN DEFENCE OF THE ECLECTIC THEORYOxford Bulletin of Economics and Statistics, 1979
- The Environmental Determinants of Foreign Direct Manufacturing Investment: An Ex Post Empirical AnalysisJournal of International Business Studies, 1976
- Oligopolistic reaction and multinational enterpriseThe International Executive, 1973
- Environmental Determinants of Overseas Market Entry StrategiesJournal of International Business Studies, 1972