The Reincarnation of Barter Trade as a Marketing Tool

• 1 April 1976
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 40  (2) , 17
• https://doi.org/10.2307/1251002

Abstract

Keywords

• MARKETING TOOL
• TRADE AS A MARKETING
• REINCARNATION OF BARTER TRADE