On Professionalism in Advertising

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Abstract
The terms “professional” and “professionalism” are frequently bandied about in advertising but are seldom defined or described. According to the author. the shifting economic, social and political advertising environment dictates that professionalism is not only a relevant concept but an industry directive. In this article. he defines true professionalism. discusses advertising against that definition. concludes that advertising is not a profession. describes what the advertising industry means by professionalism and suggests specifics on how advertising can move toward true professionalism. To impart realism and balance to this article, the author contacted key people associated with the advertising industry. Some are cited within the article and all are hereby thanked.

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