A model for strategically building brands

• 1 September 2001
• journal article
• Published by Springer Nature in Journal of Brand Management
• Vol. 9  (1) , 32-44
• https://doi.org/10.1057/palgrave.bm.2540050

Abstract

Keywords

• AAKER BRAND EQUITY
• AAKER BRAND EQUITY MODEL
• BRAND ASSOCIATIONS
• BRAND EQUITY
• BRAND EQUITY AAKER
• BRAND EQUITY MANAGEMENT
• BRAND EQUITY MODEL AAKER
• BRAND EXPERIENCE
• BRAND HERITAGE
• BRAND JOURNAL
• BRAND JOURNALS
• BRAND LOYALTY
• BRAND MANAGEMENT
• BRAND MANAGEMENT JOURNAL
• BRAND MANAGEMENT PROCESS
• BRAND MARKETING
• BRAND MARKETING MANAGEMENT
• BRAND MARKETING STRATEGY
• BRAND PERSONALITY
• BRAND POSITIONING