A cognitive determinant of impression formation.

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Abstract
FOLLOWING EACH OF 3 LEVELS OF POSITIVE AND NEGATIVE INFORMATION ABOUT A TARGET PERSON, CONCRETE AND SS WERE ASSESSED ON THE EXTENT TO WHICH THE INDUCED IMPRESSIONS WERE GENERALIZED TO OTHER POSITIVE AND NEGATIVE ATTRIBUTES OF THE PERSON AND ON THE CERTAINTY OF THE GENERALIZATIONS. WHEN THE INPUTS AND THE GENERALIZED ATTRIBUTES WERE HEDONICALLY CONSISTENT (I.E., BOTH WERE POSITIVE OR BOTH WERE NEGATIVE), CONCRETE SS GENERALIZED THE INDUCED IMPRESSIONS FURTHER THAN THE ABSTRACT SS. WHEN THE INPUT AND GENERALIZED ATTRIBUTES WERE HEDONICALLY INCONSISTENT (I.E., 1 WAS POSITIVE, WHILE THE OTHER WAS NEGATIVE OR VICE VERSA), THE REVERSE WAS TRUE. UNDER BOTH CONDITIONS, HOWEVER, CONCRETE SS WERE MORE CERTAIN OF THEIR IMPRESSIONS THAN WERE ABSTRACT SS. THUS, WHILE CONCRETE SS MADE UP THEIR MINDS ABOUT ANOTHER PERSON MORE QUICKLY AND WITH GREATER CERTAINTY THAN ABSTRACT SS, THEY SIMULTANEOUSLY MANIFESTED GREATER NEED FOR COGNITIVE CONSISTENCY. (PsycINFO Database Record (c) 2017 APA, all rights reserved)

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