What Consumer Research Is...

• 1 June 1987
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 14  (1) , 136-140
• https://doi.org/10.1086/209101

Abstract

Keywords

• ALICE
• HTTPS
• CONSUMER RESEARCH
• PAGES
• CALDER
• BOBBY
• JOURNAL OF CONSUMER
• TYBOUT
• DOI.ORG/10