Cyberservice: Taming service marketing problems with the world wide web
- 28 February 1999
- journal article
- Published by Elsevier in Business Horizons
- Vol. 42 (1) , 11-18
- https://doi.org/10.1016/s0007-6813(99)80044-5
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Marketing communication and the world wide webBusiness Horizons, 1996
- Information Technology and Accelerated Science: The Case of the Pentium™ FlawCalifornia Management Review, 1996
- Motivating the Client/Employee System as a Service Production StrategyAcademy of Management Review, 1983
- Breaking Free from Product MarketingJournal of Marketing, 1977
- The Service RevolutionJournal of Marketing, 1963