Attitude Models Revisited: An Individual Level Analysis
- 1 December 1974
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (3) , 16-21
- https://doi.org/10.1086/208596
Abstract
Models of attitude structure and of attribute importance are examined using regressions for each individual subject for data on toothpaste brands. Results show that beliefs-only and standard evaluation times belief models are virtually indistinguishable, and that importance has different meanings for different subjects.Keywords
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