The power of organizational storytelling: a management development perspective
- 1 October 1997
- journal article
- research article
- Published by Emerald Publishing in Journal of Management Development
- Vol. 16 (7) , 494-501
- https://doi.org/10.1108/02621719710169585
Abstract
Storytelling is a powerful tool that evokes visual images and heightened emotions. Business leaders who can tell a good story have tremendous impact. Presents a model and examples of organizational storytelling, discusses the use of stories in management development, and outlines ways to enhance managers’ storytelling skills.Keywords
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