The essence of entrepreneurial success
- 1 September 1995
- journal article
- Published by Emerald Publishing in Management Decision
- Vol. 33 (7) , 4-9
- https://doi.org/10.1108/00251749510090520
Abstract
Reviews the essential elements of entrepreneurial success in large and small, existing or newly‐created companies. Examines the links between the firm and its environment, strategy and risk taking. Identifies the essential elements and argues that satisfying customer needs is the cornerstone of success.Keywords
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