A Cost/Benefit Approach to Postage Used on Mail Questionnaires

• 1 January 1981
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 45  (1) , 130
• https://doi.org/10.2307/1251726

Abstract

Keywords

• COST/BENEFIT APPROACH
• POSTAGE USED
• MAIL QUESTIONNAIRES
• USED ON MAIL
• APPROACH TO POSTAGE