Mail-Administered Questionnaires: A Success Story
- 1 February 1966
- journal article
- other
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 3 (1) , 89-91
- https://doi.org/10.1177/002224376600300112
Abstract
This note summarizes the writer's experience over a two-year period with 14 industrial and consumer mail surveys. Several suggestions are offered for increasing the rate of return on mail questionnaires, including a friendly cover letter and a short questionnaire.Keywords
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