Building Alliances to Penetrate European Markets
- 1 February 1990
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 11 (2) , 4-8
- https://doi.org/10.1108/eb039354
Abstract
Cooperative efforts, such as strategic alliances and joint ventures, are two of the most rapid and least costly methods for U.S. firms to gain a foothold in Europe.Keywords
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