Comparison of Cartoon and Verbal Methods of School Attitude Assessment Through Multitrait-Multimethod Validation

Abstract
Cartoon and noncartoon versions of three North Carolina Advancement School instruments measuring attitudes toward school climate, arithmetic, and language arts were given to 402 children, grades 2-6. Pupils were asked which version they preferred, and validity was examined using an adaptation of the multitrait-multimethod procedure. Pupils greatly preferred the cartoon versions to the verbal versions, but no differences were found between the validity of the cartoon and noncartoon versions.

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