A Test of the Advertising Life-cycle Theory
- 1 January 1985
- journal article
- research article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 4 (3) , 247-250
- https://doi.org/10.1080/02650487.1985.11105068
Abstract
New evidence is presented that lends support to Steiner's advertising life-cycle theory.Keywords
This publication has 1 reference indexed in Scilit:
- The Impact of Advertising on the Price of Consumer ProductsJournal of Marketing, 1980