Motivating independent distribution channel members
- 1 August 1978
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 7 (4) , 275-281
- https://doi.org/10.1016/0019-8501(78)90046-9
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Channel Domination and Countervailing Power in Distributive ChannelsJournal of Marketing Research, 1976
- The Role of the Industrial Distributor in Marketing StrategyJournal of Marketing, 1976
- The Marketing Channel: Who Should Lead This Extra-Corporate Organization?Journal of Marketing, 1970
- Are Channels of Distribution What the Textbooks Say?Journal of Marketing, 1960