The Intangible Magic of Celebrity Marketing
Open Access
- 30 November 2004
- journal article
- Published by Public Library of Science (PLoS) in PLoS Medicine
- Vol. 1 (2) , e42
- https://doi.org/10.1371/journal.pmed.0010042
Abstract
Drug industry insiders share their tips on using celebrities to market drugs and diseases.Keywords
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